Paul Rouke and PRWD on User Centered Design

Page Titles & Descriptions - Initial Customer Experience

Posted by Paul Rouke at 10:04am on the 11th April 2007

Users clicking on a link from a search engine results page expect that the explanation of the site as shown by the search engine matches the content of the site they land on. Therefore to provide an optimal initial user experience the page title and description should accurately describe the contents of that page.

Page Titles & Descriptions for Search Engine Optimisation

As detailed in this wonderfully detailed and informed report on search engine ranking factors, by www.seomoz.org, page titles in particular play a highly significant part in ranking a site on the like of Google.

Search Engine Optimisation for PRWD Client’s

The clients that my business, PRWD, work for all benefit from the knowledge and expertise of these kinds of ranking factors which help to give the site significant and high exposure on the major search engines for non brand search queries. 2 case studies of SEO, which include the factors highlighted in the report, are for Blue Rhapsody SEO and Swift Dental SEO.

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