Client Spotlight

“Working with PRWD has been invaluable.
Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently”

Paul McDermott, Head of E-Commerce at Speedo International


User Interface Gallery


A very worthwhile and interesting user interface gallery has recently been promoted by Thomas Baekdal, a Change Advocate and an Information Architect.

The gallery is the work of Chris Messina of Citizen Agency, and 1 quote summarises why this gallery is useful for myself and I expect other user experience and interface designers:

“Reuse, recycle, but don’t reinvent the wheel unless necessary”

by Brian Christiansen at UI Engineering.

E-commerce Design Patterns

Following on from this quote, the term e-commerce design patterns, defined as follows by Mike Baxter, the director of Sales Logiq:

“E-Commerce Design Patterns are a distillation and summary of best practice, that can be applied quickly and effectively to create a variety of specific design solutions”

This area of user experience and usability is one in which I will be posting about in much more detail during the coming months. This is a result of my 6 years experience as lead user experience designer at Littlewoods Shop Direct, designing key e-commerce pages such as homepages, category pages, product detail pages, shopping baskets and personal account areas, along with complete checkout redesign projects, one of which I have produced a an e-commerce conversion case study for checkout case study over at PRWD. This experience from 2000-2006 has provided me with extensive awareness and knowledge of how large blue chip companies are (or not) adopting e-commerce design patterns, and I look forward to sharing these insights here for you to read and comment on.

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