Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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PRWD, specialists in online user experience
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UK Online Spending To Hit £78b by 2010

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The recent annual report by IMRG says that e-commerce sales are growing faster than ever before, and predicts online sales in the UK will reach £78bn a year by 2010.

For those businesses beginning to truly harness the potential of their online sales channel, by investing resources into the likes of usability and information architecture, to provide their exisiting and new customers with a user centred design and shopping experience, are much more likely to both survive in and excel in the online arena as it matures over the next few years.

More information can be found on this online eretail report summary by E-consultancy.

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