Google Analytics v2 – Vast User Interface Design Improvements
As a business and personal user of Google Analytics, along with being a user interface designer, it is great to now be using the new Google Analytics interface, which has been given a significant user interface redesign.
The amount of data that is recorded by Google Analytics and is therefore made available through the interface is vast, which makes both the information architecture and user experience of this interface critical to the software’s success.
For SME businesses I would thoroughly recommend considering implementing Google Analytics into your site, especially if you currently have no user friendly and multi-leveled way of accessing statistics to your site visitor behaviour.
There is already significant articles on the subject of the new Google Analytics interface, so rather than re-inventing the wheel below are links to my most relevant and useful articles reviewing the new interface:
- Avinash Kaushik, an independent consultant and now working for Google as an Analytics Evangelist, provides his view on the 1st 5 things you should do when using v2
- 27 Features That Make Google Analytics Best of Breed on Mashable
- The Google Analytics official blog
Hats off to the user interface designers and information architects responsible for the new interface!
Tags: applications, google, user experience review, User Interface
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