Paul Rouke - Usability Professional

Following on from my post around symbolising User Centered Design and Customer Conversion for UCDcommerce, I thought it would be good to share some of the brand concepts that I’ve been working on, as we move ever closer to the launch of the new brand identity.

Recapping on some of the USP’s the brand logo should aim to portray

• The brand is all about User Centered Design
• Customer engagement, conversion and retention are key principles
• With UCDcommerce suited to serious online retailers including blue chips, striking a balance between having a slightly corporate edge whilst also delivering fun, engaging and personal e-commerce platforms is fundamental to our proposition

Example’s A – focussing on circles to symbolise our User Centered Design approach

Example’s B – focussing on circles to symbolise converting from unfulfilled through to fulfilled

Example’s C – using straight lines to signify a clear path for customers

Straplines, Symbols and some Brand Logo Concepts

What with brainstorming sessions for straplines, consideration of how symbols can help represent our core principles, and with some of our brand logo concepts on the table, we are now getting much closer to finalising the new brand identity for UCDcommerce and we can’t wait to share it with the online retailing community. So keep an eye out!