Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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PRWD, specialists in online user experience
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In Layman’s Terms: User-Centered Design For Software

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As part of my presentations at Manchester Digital’s event Usability: What’s The Use?, we produced a short video explaining the importance of adopting a user-centered design approach when developing business critical software and systems.

Rather than us preaching about this subject, we decided to ask our client C&O Powder Coatings a few questions and get them to explain why user-centered design is so important for their new enterprise resource planning (ERP) system that we are developing.

Questions we asked that feature on this video are:

  • what are your efficiency and productivity issues?
  • what are their customer service demands?
  • what are your expectations?
  • what does user-centered design mean to you?

Comments and feedback greatly received…

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Comments

  1. [...] (UCD) design process to deliver new websites and applications is for the select few, but our UCD approach, explained by one of our clients, remains very much at the heart of our company philosophy. In fact, with UCD encompassing so many [...]



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