A Fine Example Of E-commerce Usability and Best Practice
Just a short post even though if there were more hours in the day I’d be writing about quite a few key topics at the moment, with lots going on the retail space.
Having recently delivered in-house e-commerce training and on the eve of a public training course with Econsultancy, I thought I’d share a fine example of an online retailer following usability and best practice principles to drive improvements to their conversion rates and customer retention.
Enter The Boook Depository. Only a young pureplay brand, launched in 2004 and with a recent redesign in 2009, The Book Depository certainly does alot of things right when it comes to providing an enjoyable, intelligent and usable shopping experience.
A screengrab of The Book Depository website, good usability and best practice
Using our new e-commerce benchmarking application I’m looking forward to comparing how The Book Depository fair to other online book sellers. One thing is for sure though, their approach of always tackling the question “what do our customers want” has led their e-commerce experience to be a fine example of good usability and following best practice.
Which online retailers would you put forward as more examples of a great user experience?
Tags: best practice, E-commerce, training, Usability
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