Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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Online Fashion 100 – From Leon Bailey-Green

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I was recently delighted to be invited by Fashshot to go along to the Online Fashion 100 event in London, on Wednesday 17th June in London.
Online Fashion 100 by Leon Bailey-Green

Online Fashion 100, in the words of Leon Bailey-Green, is:

a collection of inspirational, interesting and influential people in the online fashion industry

Just some of the names and brands that are on the list include:

Download a pdf of the complete Online Fashion 100 rundown

It’s safe to say that the event should have a real buzz about it and I’m looking forward to meeting up with some of the Online Fashion 100 select plus other movers and shakers in the fashion retail business.

How much focus do the retailers place on a good user experience?

Following my recent usability and benchmarking article on Econsultancy I’ve published another article looking at some of the pureplay and high street fashion retailers when it comes to key areas of the online customer experience and usability best practice.

Pureplay fashion brands that feature include ASOS, my-wardrobe, Net-a-porter, Koodos and The Outnet.

High street fashion brands that feature include Harvey Nichols, Miss Selfridge, Topshop, Next and New Look.

Take a look at the article and feel free to get in touch if you would like more information.

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Comments

  1. [...] you are a fashion retailer you might also like to read about the Online Fashion 100 event on the 17th June in London, organised by Leon Bailey-Green. Share and [...]



  2. [...] you are a fashion retailer you might also like to read about the Online Fashion 100 event on the 17th June in London, organised by Leon Bailey-Green. Share and Enjoy: These icons [...]



  3. [...] the upcoming Online Fashion 100 event in London that I’ll be attending, I have taken a look at some of the biggest players in the [...]



  4. Bjorg

    Hi there, wonder if you can assist me, I am thinking launching my own online shop.
    Do hope you will be able to provide me with some info. Which online software they are using.
    For example, Net-a-Porter, Asos, Topshop, as etc



  5. Paul Rouke

    Hi Bjorg, I would recommend taking a look at Magento e-commerce if you looking for entreprise class features and functionality. There are other big software vendors out there but I don’t know what size shop you are planning for.



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