Usability for Pureplay and High Street Fashion Retailers
Econsultancy have published a new usability article of mine entitled:
Pureplay and high street fashion retailers – who values usability more?
In the article I’ve taken a look at the following high street and pureplay retailers from a usability perspective…
The pureplay fashion retailers I’ve taken a look at are:
- ASOS
- Net-a-porter
- My Wardrobe
- The Outnet
- Koodos
The high street fashion retailers I’ve taken a look at are:
- Harvey Nichols
- Miss Selfridge
- Topshop
- Next
- New Look
The five questions I posed to each of these retailers are:
- How seriously are they taking cross-selling and up-selling in order to encourage higher average order values?
- Do they make standard delivery costs clear before you get into the actual checkout process?
- Are payment options and cards accepted clear prior to checking out?
- Have they enclosed their checkout as a way of potentially reducing checkout process abandonments?
- Do they provide clear customer service contact details during the checkout process?
Take a look at the article and see how these retailers stack up!
If you are a fashion retailer you might also like to read about the Online Fashion 100 event on the 17th June in London, organised by Leon Bailey-Green.
Tags: best practice, E-commerce, Usability
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