Paul Rouke - Usability Professional

Over at PRWD we have published details of our Advanced Google Analytics Training Course, and below I have provided details of what the course is about and who the course is aimed at:

Why Google Analytics Training?

Google Analytics is a free tool which is generally very simple to be installed on a website. There is an ever increasing number of websites using Google Analytics as their analytics tool of choice, but that isn’t to say businesses understand how to set-up Google Analytics correctly and how to get the most commercial value out of the statistics and reports available.

Google Analytics provides both basic and enterprise class features and functionality, but understanding what is available and what applies to individual businesses and users does not come easy.

This course, delivered in-house to ensure key stakeholders from the same company can benefit simultaneously, aims to help you and your business colleagues begin using Google Analytics effectively.

Objective

The course aims to provide you with the knowledge of how best to use Google Analytics on an on-going basis to gain the most valuable visitor insights and commercial value

What you will learn

• Personalisation – how to personalise your experience to enable you to access the most important areas for you in your specific role
• Goals and Funnels – how you should use these essential features to enable you to to track vital visitor behaviour and potential site issues
• Segmentation – how you can use segmentation to monitor specific visitor behaviour from highly targeted segments of your visitors
• Reporting – how you can create and manage reports most relevant to you and your business to help make genuine commercial decisions
• Marketing Activity Accountability – how you can best use Google Analytics to track all your marketing campaigns for full accountability
• Tips and Best Practice – essential tips and best practice on how to use your new found knowledge and expertise on an on-going basis

PLUS – Google Website Optimiser

An introduction to this essential tool and how you can use it to make continual improvements to your on-site conversion rates

Who is the training suitable for

• Offline Marketing Managers
• Online Marketing Managers
• Marketing Directors
• E-commerce Managers
• IT Managers
• Project Managers
• Marketing Assistants
• Business Analysts

Duration, delivery, location and cost

• Duration: 3 hours
• Delivery: training provided in-house for 1-10 employees
• Location: UK wide, and in particular Manchester and London
• Cost: £400 + vat (excludes reasonable expenses)

How to book

Easy, simply call us on 0161 918 6729

PRWD training clients

We have been privileged to train people working at the likes of Speedy Hire, The Scout Association, Mencap, Abbey, Yell and Pod1.

Further reading

• Case Study: In-house training for The Scout Association
• Econsultancy training course by Paul Rouke: E-commerce Usability and Best Practice

Tags: google, google analytics, optimisation, training