Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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PRWD, specialists in online user experience
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Google Analytics Improves Yet Again

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It seems like Google are on a constant drive to push Google Analytics further and make it even more powerful and dare I say enterprise class in some areas.

New features that have recently gone live are expanded and more intelligent conversion goal tracking, and new Intelligence reporting and alerts.

You’ll see the videos below which give a great overview of both of these new features:

Expanded and More Intelligent Conversion Goal Tracking

Intelligence Reporting and Alerts

Looks like we’ll have to make our Advanced Google Analytics Training Course a bit longer to squeeze these new features in!

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