Paul Rouke
Welcome to my business and personal blog on user experience, usability and information architecture, in particular for enterprise level blue chip e-commerce websites.
Continuously growing my usability consultancy and web application development agency PRWD, specialising in the online user experience, I’m a commercially focused user experience designer with 9 years experience of User Centred Design, customer experience and information architecture. This expertise has been applied to a diverse portfolio of brands and clients gaining significant experience in the online retail and information technology sectors.
I am passionate about delivering compelling customer experiences that fulfil consumer goals and align to key business drivers. In addition I have a proven track of working with and managing multi-disciplinary teams to develop useful, usable, engaging and accessible online applications.
Take a look at my bio, showcasing my commercial experience with some of the UK’s biggest brands
Take a look at my Linked-In profile, which includes the following testimonial from one of our clients, Fast Web Media…
I have worked with Paul on a handful of projects where his knowledge of and insight into design and customer experience has been invaluable. Paul is able to explore ideas and bring them to life. He is able to work as part of a large project team, to understand the needs and requirements of clients and brands, but also of programmers and developers. He is also genuinely enthusiastic about usability and user experience and his work is based on a very strong understanding of the direction and the complexity that the web is taking.
Hugo Sharman, Director at Fast Web Media
Are you starting a User Centred Design Project? If so, please get in touch with us
For any online projects that will be adopting a user centred design approach feel free to contact us on 0161 918 6729 and we can explain how Paul Rouke and PRWD can provide the expertise and experience your business requires.









