Course Overview

Usability for e-commerce sites is one of the largest contributors to customer conversion and retention rates. Can you afford not to be following best practice?

The course objective is to expose and explain a wide range of vital best practice techniques taken from SME and blue chip retailers which you can implement into your organizations’ own e-commerce platform in order to drive improvements of conversion rates.

Focusing on 3 key stages of the buying journey, Product Page, Shopping Basket and the Checkout Process, this training course will provide you with a wealth of knowledge and industry-leading insights that can be utilised to make iterative usability improvements to your e-commerce platform.

By applying best practice usability principles throughout the customer journey, your organisation can increase the amount of visitors who convert from browsing to shopping. In turn, increasing customer conversions will lead to increased returning visitors and average lifetime order value, which subsequently can reduce your customer acquisition costs.

Book Online at Econsultancy

To book online visit the Econsultancy website where you can see available dates.

Why Google Analytics Training?

Google Analytics is a free tool which is generally very simple to be installed on a website. There is an ever increasing number of websites using Google Analytics as their analytics tool of choice, but that isn’t to say businesses understand how to set-up Google Analytics correctly and how to get the most commercial value out of the statistics and reports available.

Google Analytics provides both basic and enterprise class features and functionality, but understanding what is available and what applies to individual businesses and users does not come easy.

This course, delivered in-house to ensure key stakeholders from the same company can benefit simultaneously, aims to help you and your business colleagues begin using Google Analytics effectively.

Objective

The course aims to provide you with the knowledge of how best to use Google Analytics on an on-going basis to gain the most valuable visitor insights and commercial value

What you will learn

• Personalisation – how to personalise your experience to enable you to access the most important areas for you in your specific role
• Goals and Funnels – how you should use these essential features to enable you to to track vital visitor behaviour and potential site issues
• Segmentation – how you can use segmentation to monitor specific visitor behaviour from highly targeted segments of your visitors
• Reporting – how you can create and manage reports most relevant to you and your business to help make genuine commercial decisions
• Marketing Activity Accountability – how you can best use Google Analytics to track all your marketing campaigns for full accountability
• Tips and Best Practice – essential tips and best practice on how to use your new found knowledge and expertise on an on-going basis

PLUS – Google Website Optimiser

An introduction to this essential tool and how you can use it to make continual improvements to your on-site conversion rates

Who is the training suitable for

• Offline Marketing Managers
• Online Marketing Managers
• Marketing Directors
• E-commerce Managers
• IT Managers
• Project Managers
• Marketing Assistants
• Business Analysts

Duration, delivery, location and cost

• Duration: 3 hours
• Delivery: training provided in-house for 1-10 employees
• Location: UK wide, and in particular Manchester and London
• Cost: £400 + vat (excludes reasonable expenses)

How to book

Easy, simply call us on 0161 918 6729

PRWD training clients

We have been privileged to train people working at the likes of Speedy Hire, The Scout Association, Mencap, Abbey, Yell and Pod1.

Further reading

• Case Study: In-house training for The Scout Association
• Econsultancy training course by Paul Rouke: E-commerce Usability and Best Practice

Most recently I provided a full day of in-house training for The Scout Association. What was most interesting with this work was that they where embedding usability at the very start of their new e-commerce and ERP platform development project, rather than putting a focus on usability and customer experience at the latter end of the project, which is often the case.

In the words of E-commerce and ERP Project Manager Mark Selwyn,

In order to deliver the system within budget, my objective was to build “usability” into the design of the new web stores, using industry best practices, rather than have to rework at a later stage as a result of usability testing

E-commerce Areas Covered

The areas that I provide training on for the in-house e-commerce training are as follows:

• Homepage
• Search
• Navigation
• Category page
• Product page
• Persuasion architecture
• Cross-selling and up-selling
• Shopping basket
• Checkout process
• Web forms

Case Study For In-house Training

We have recently published a case study for the training course I delivered for The Scout Association which provides plenty of detail in the following areas:

• Background to The Scout Association
• Objectives for The Scout Association
• What I Delivered
• The Benefits and Impact for The Scout Association
• Testimonials
• Training Course Feedback Ratings

I must say I was delighted to receive the feedback that I received and its great to see how they are progressing with the project since I delivered the training course.

Are You Looking To Up-skill Your Internal Team?

If so then please give me a call and I will be delighted to provide a quote for delivering training and consultancy for you and your business. Typically one day of in-house training costs around £1000 plus expenses, and if a bespoke training course is required then planning time will also be charged. Please note prices exclude VAT @ 15%.