Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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PRWD, specialists in online user experience
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0161 918 6729

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Archive for the ‘TV’ Category

What Is Manchester Digital?

Thursday, September 18th, 2008

If you’re wondering its the trade association for digital businesses in and around Manchester, of which we are a member of (you will see a quick camio from me at around 56 seconds speaking about the benefits we have experienced by being a member).

Take a look at the video below which tells you more about Manchester Digital and the benefits to employers, employees and educational providers alike…

Widget Channel Unveiled By Yahoo and Intel

Friday, August 29th, 2008

Yahoo and Intel have just unveiled plans to make a television “Widget Channel” allowing online features to be added to shows and advertising. Quoted as the end of TV as a “passive experience” this move could prompt some very exciting opportunities for advertising, e-commerce and media planning.

It will be interesting to see how and when these features such as following a sports team or chatting with friends will appear without compromising the viewing experience. The move is an indication of how consumption and buying behaviours are changing. E-commerce will greatly benefit from applications such as this, which offer new channels of opportunity to sell and communicate with their consumers.

A precise launch date has yet to be determined, but the list of companies developing widgets for the channel includes Twitter, Toshiba, Samsung, eBay, CBS, Blockbuster and Disney-ABC Television Group.