Paul Rouke - Usability Professional

I am currently developing an intensive 1 day training course which I will be delivering through E-consultancy early next year, entitled:

E-commerce Best Practice for Maximising Conversion Rates

E-consultancy

E-consultancy.com provides information, training and events on best practice online marketing and e-commerce. They are the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. They also publish buyer’s guides and have the largest directory of UK e-marketing suppliers.

Founded in 1999, they now have over 42,500 registered users and around 150,000 unique site users per month. Their weekly newsletter is sent to 20,000+ e-marketing professionals.

E-consultancy also provides a range of public and in-house training programmes, which is where I will be involved in. Take a look at the training area at E-consultancy for more detailed information.

Course Description

Usability for e-commerce sites is one of the largest contributors to customer conversion rates.

By applying best practice usability principles throughout the customer journey site owners can increase the amount of visitors who convert from browsing to shopping. In turn, increasing in customer conversions leads to increased returning visitors and average lifetime value, which subsequently establishes greater brand credibility.

Focusing on 3 key stages of the buying journey, Product Page, Shopping Basket and Checkout Process, this interactive workshop will expose some of the most important best practice techniques which retailers can adopt in order to maximise their conversion rates.

Further Course Information and Booking

Full details and course content hasn’t yet being finalised, but what I can say is that if you are in some way involved with or responsible for an e-commerce website then the course content will provide a variety of key best practice techniques which you can adopt in order to maximise your conversion rates.

Further Usability Training Courses

Aside from this specific training course I will also be delivering other courses on the following topics:

• Advanced Navigation and Findability for Blue Chip E-commerce
• Adopting User Centered Design Principles for E-commerce
• Achieving Lean Manufacturing through User Centered Design

If you would like any further information on these training courses then please give me a call in the office on 0161 918 6729.

The business website for PRWD, our user experience consultancy and web application development agency, has recently been updated to provide potential and existing clients with detailed information on PRWD’s key services and facilities.

Key services PRWD provide are:

Improving User Experience

From expert usability critiques, eye-tracking and usability testing, through to wireframing and delivering full user centred design processes

Building Innovative Web Applications

Harnessing expertise in user interface design and leading edge web development, PRWD deliver innovative online applications and develop partnerships with businesses looking to engage their visitors and increase their market share.

Providing Online Marketing Strategy Consultancy

Using their extensive commercial experience PRWD work with businesses looking to innovate in their industry, providing expert consultancy services to deliver engaging, long term online marketing strategies.

Further key pages from PRWD include:

• How PRWD deliver Return-on-Investment
• User Experience and Customer Engagement Training Courses
• User Testing and Research Facilities
• User Experience Resources, including white papers, case studies and links

If your business is looking to improve its online user experience and subsequently the effectiveness of converting traffic into customers, feel free to give me a call at our Manchester office on 0161 918 6729.