Commercially experienced usability consultant, trainer and information architect having worked for and with blue chip brands for over 10 years.
Paul is passionate about helping deliver compelling customer experiences that fulfil consumer goals and align to key business drivers. In addition Paul has a proven track record of working with and managing multi-disciplinary teams to develop usable, engaging and accessible online/offline web applications and retail platforms.
As well as providing training directly to PRWD clients, Paul is one of the few industry professionals providing both public and in-house training for the highly respected Econsultancy, the leading source of independent advice and insight on digital marketing and ecommerce. Through his training courses Paul thrives on helping businesses and individuals learn how they can improve the performance of their online operations.
Paul is also an event speaker and this includes speaking alongside Google on the subject of advanced web analytics, conversion optimisation and split/multivariate testing.
E-commerce projects include:
Conversion and efficiency improvement projects include:
Training includes:
Event speaking includes:
Completed projects included:
analysis, design, implementation and on-going evaluation and optimisation
information architecture, wireframing, prototyping, conversion rate optimisation, e-commerce best practice, heuristic evaluations, in-house consultancy
usability training, best practice e-commerce training, advanced Google Analytics training, public and in-house training, bespoke training courses
advanced analytics with Google Analytics (segmentation, goals, funnels, advanced reporting), split and multivariate testing with Google Website Optimiser
Requirements gathering, user testing facilitation, competitor benchmarking, stakeholder analysis, documentation, business process and operational analysis
Project planning, business case development, team leadership, project estimating and prioritisation