Paul Rouke

User Experience Director, Trainer & Consultant at PRWD

Phone

+44 (0)161 228 0585

Mobile

+44 (0)7739 745 126

Email

paulrouke@prwd.co.uk

Linked-In

www.linkedin.com/in/paulrouke

Twitter

twitter.com/paulrouke

Business Website

www.prwd.co.uk

Business Address

PRWD, 22 Lever Street, Manchester M1 1EA (view a map)

Profile

Commercially experienced usability consultant, trainer and information architect having worked for and with blue chip brands for over 10 years.

Paul is passionate about helping deliver compelling customer experiences that fulfil consumer goals and align to key business drivers. In addition Paul has a proven track record of working with and managing multi-disciplinary teams to develop usable, engaging and accessible online/offline web applications and retail platforms.

As well as providing training directly to PRWD clients, Paul is one of the few industry professionals providing both public and in-house training for the highly respected Econsultancy, the leading source of independent advice and insight on digital marketing and ecommerce. Through his training courses Paul thrives on helping businesses and individuals learn how they can improve the performance of their online operations.

Paul is also an event speaker and this includes speaking alongside Google on the subject of advanced web analytics, conversion optimisation and split/multivariate testing.

Experience

PRWD (2005 - )

User Experience Director, Trainer & Consultant

E-commerce projects include:

Conversion and efficiency improvement projects include:

Training includes:

Event speaking includes:

Shop Direct Group (1999 - 2006)

Senior User Experience Designer

Completed projects included:

Expertise & Services

User-Centered Design Lifecycle

analysis, design, implementation and on-going evaluation and optimisation

Usability

information architecture, wireframing, prototyping, conversion rate optimisation, e-commerce best practice, heuristic evaluations, in-house consultancy

Training and Consultancy

usability training, best practice e-commerce training, advanced Google Analytics training, public and in-house training, bespoke training courses

Conversion Optimisation and Improvement

advanced analytics with Google Analytics (segmentation, goals, funnels, advanced reporting), split and multivariate testing with Google Website Optimiser

Business Analysis

Requirements gathering, user testing facilitation, competitor benchmarking, stakeholder analysis, documentation, business process and operational analysis

Project Management

Project planning, business case development, team leadership, project estimating and prioritisation