Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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PRWD, specialists in online user experience
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0161 918 6729

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Posts Tagged ‘consumer intelligence’

The Future of Consumer Intelligence?

Wednesday, March 12th, 2008

I’ve spent today at a really interesting event in Manchester on Surveying 2.0 - Digital Technologies, Market Intelligence and Social Media.

One fictitious video that was shown which I felt was both amusing and potentially alarming in equal measures was the following from Roger Burrows, Professor of Sociology at the University of York and programme co-ordinator for e-Society:

Perhaps my shortest post to date, but an interesting one I hope none the less!