Multivariate Testing and A/B Testing
Wednesday, May 16th, 2007Ashley over at E-consultancy has just posted a new article on multivariate and A/B testing, which they see as being a key testing and optimisation technique in the future. I agree and have posted a response, and I expect his post will generate a significant amount of feedback and interest from software providers and other online marketers.
In particular for e-commerce sites, from my experience these types of testing can provide clear commercial insights into what is and isn’t working on their website, and I expect to be involved in such projects quite frequently.
An article which I have come across is titled Multivariable Testing, which provides a very good insight and further links to anyone who is interested in this topic.
What thoughts or experiences do any of you have on this form of testing and optimisation? Please share your comments.
