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	<title>Paul Rouke - Usability Professional &#187; retail</title>
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	<description>Usability Best Practice for E-commerce and Software Development</description>
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		<title>Online Fashion 100 &#8211; From Leon Bailey-Green</title>
		<link>http://www.paulrouke.co.uk/2009/06/12/online-fashion-100-from-leon-bailey-green/</link>
		<comments>http://www.paulrouke.co.uk/2009/06/12/online-fashion-100-from-leon-bailey-green/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 07:47:16 +0000</pubDate>
		<dc:creator>Paul Rouke</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[usability evaluation]]></category>

		<guid isPermaLink="false">http://www.paulrouke.co.uk/?p=380</guid>
		<description><![CDATA[I was recently delighted to be invited by Fashshot to go along to the Online Fashion 100 event in London, on Wednesday 17th June in London.

Online Fashion 100, in the words of Leon Bailey-Green, is:
a collection of inspirational, interesting and influential people in the online fashion industry
Just some of the names and brands that are [...]]]></description>
			<content:encoded><![CDATA[<p>I was recently delighted to be invited by <a href="http://www.fashshot.com/fashshot/">Fashshot</a> to go along to the <a href="http://www.leonbaileygreen.com/index.php/site/permalink/online_fashion_100/">Online Fashion 100 event</a> in London, on Wednesday 17th June in London.<br />
<img src="http://www.paulrouke.co.uk/wp-content/uploads/2009/06/online-fashion-100.jpg" alt="Online Fashion 100 by Leon Bailey-Green" title="Online Fashion 100 by Leon Bailey-Green" width="575" height="442" class="size-full wp-image-382" /></p>
<h3>Online Fashion 100, in the words of Leon Bailey-Green, is:</h3>
<blockquote><p>a collection of inspirational, interesting and influential people in the online fashion industry</p></blockquote>
<p>Just some of the names and brands that are on the list include:</p>
<ul>
<li>MIRIAM LAHAGE of <a href="http://www.koodos.com/">Koodos.com</a></li>
<li>NATALIE MASSENET of <a href="https://www.net-a-porter.com/intl/Home.ice">Net-A-Porter</a> and <a href="https://www.theoutnet.com/">theOutnet.com</a></li>
<li>ANDREW CURRAN &#038; SARAH CURRAN of <a href="http://www.my-wardrobe.com">My-Wardrobe.com</a></li>
<li>DAN WAGNER of Venda and <a href="http://www.osoyou.com/">OSOYOU.com</a></li>
<li>NICK ROBERTSON &#038; HASH LADHA of <a href="http://www.asos.com/">ASOS</a></li>
<li>ROB JONES of <a href="https://shop.harveynichols.com/pws/Home.ice">Harvey Nichols</a></li>
<li>DAVID WALMSLEY of <a href="http://www.johnlewis.com/Default.aspx">John Lewis</a></li>
<li>RICHARD BRASHER of <a href="http://www.tesco.com/">Tesco</a></li>
<li>NANCY CRUICKSHANK of http://www.videojug.com/ and TMG</li>
<li>JULIA REYNOLDS of <a href="http://www.figleaves.com/uk/home.asp">Figleaves.com</a></li>
</ul>
<h4><a href="http://www.prwd.co.uk/assets/pdf/ONLINEFASHION100-LEONBAILEYGREEN-V1.pdf">Download a pdf of the complete Online Fashion 100 rundown</a></h4>
<p>It&#8217;s safe to say that the event should have a real buzz about it and I&#8217;m looking forward to meeting up with some of the Online Fashion 100 select plus other movers and shakers in the fashion retail business. </p>
<h3>How much focus do the retailers place on a good user experience?</h3>
<p>Following my recent <a href="http://econsultancy.com/blog/3777-amazon-relying-on-brand-credibility-instead-of-good-usability">usability and benchmarking article on Econsultancy</a> I&#8217;ve published another article looking at some of the <a href="http://econsultancy.com/blog/4004-pureplay-and-high-street-fashion-retailers-who-values-usability-more">pureplay and high street fashion retailers</a> when it comes to key areas of the online customer experience and usability best practice.</p>
<p><strong>Pureplay fashion brands that feature</strong> include ASOS, my-wardrobe, Net-a-porter, Koodos and The Outnet.</p>
<p><strong>High street fashion brands that feature</strong> include Harvey Nichols, Miss Selfridge, Topshop, Next and New Look.</p>
<p>Take a look at the <a href="http://econsultancy.com/blog/4004-pureplay-and-high-street-fashion-retailers-who-values-usability-more">article</a> and feel free to get in touch if you would like more information.</p>
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