E-commerce Feature Filtering - Providing Optimal User Experience
Wednesday, April 11th, 2007A very noteworthy post has just been added to the E-consultancy blog, on feature filtering for E-commerce sites. This article explains the key reasons why e-commerce websites aiming to empower the user with the tools to allow them to view specific sections of your product range will provide much greater customer satisfaction than one which provides limited browsing paths through your range of products.
Virgin Wines Case Study
I have recently completed a project to provide a very top level user experience concept for Virgin Wines, which provides a wide range of filtering options for the user as they determine which types/colours/price ranges/customer rating they would like to apply to the currently displayed bottles of wine.
Visually there a variety of ways of displaying the tools and filtering options for a user, but the over-riding factor to providing feature filtering is to empower the user with the knowledge that they are controlling the display of products, rather than having the site dictate to them how they will browse through the ranges.
Feature filtering is an area of user experience that I intend discussing and writing about on this blog in much more detail, and with my 6 years of online design experience at Littlewoods Shop Direct Group there are lots of examples which can be used for large multi-million E-commerce sites which should be of interest.
Loading ...