PRWD : Delivering ‘Productivity Without Difficulty’
Thursday, November 20th, 2008Having not previously made the definition of our company name acronym visible electronically, we felt now would be an ideal time to share this with our readers.
PRWD, An Acronym for ‘Productivity Without Difficulty’
Productivity - A Wikipedia definition
Productivity in economics refers to measures of output from production processes, per unit of input. Labor productivity, for example, is typically measured as a ratio of output per labour-hour, an input. Productivity may be conceived of as a measure of the technical or engineering efficiency of production.
read the full definition of Productivity on Wikipedia
Types Of Productivity We Improve
Without Difficulty - An Answers.com definition
Something not easily done, accomplished, comprehended, or solved. A laborious effort; a struggle.
read the full definition of Difficulty at Answers.com
Types Of Difficult User Experiences We Rectify
A few examples which you may relate to are as follows:
- removing confusion when submitting an application form online
- removing being overwhelmed when using a business system
- removing concerns of trust and privacy when considering an online purchase
- removing complexity when navigating through large sets of information or products
- removing frustration when a website doesn’t do what you need it to do
- removing frustration that the business system makes your job less productive
As you can see from the examples provided above, combining productivity and ease of use can relate to any number of web applications, business systems, marketing activity and brand experiences.
Delivery ROI Through The PRWD Acronym
By focussing on productivity metrics whilst removing difficulties for users when using a system, we deliver return-on-investment in a way which we have recently documented in a case study on User-Centered Design.
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