Royal Mail’s Ask The Expert Clinic with Paul Rouke
Wednesday, May 6th, 2009
I was recently contacted by the publishers of The Royal Mail’s quarterly SMART magazine to see whether I would be willing to take part in a ‘Ask The Expert’ business clinic in their next edition. They had come to know of me having looked on the Econsultancy expert trainer team page that I feature on, with me being one of their external e-commerce trainers.
It would involved me providing 200 words of advice to the business Justin Guitar looking for expert advice and guidance on a particular challenge or objective they have with their e-commerce business.
Naturally I was delighted to provide some recommendations (see below) and you can also view the full article as a pdf which includes the companies business challenges, my recommendations, plus feedback from the business owner having seen the advice I had put forward.
Download the full business clinic article from Royal Mail (pdf)
By taking part in this Ask The Expert business clinic I was then asked if I would take part in a range of ‘1 minute mentor sessions’ on video, which provide businesses who go on to the Royal Mail’s SMART portal with expert tips and advice in areas such as marketing, improving conversion rates, improving efficiency, multi-channel retailing and delivery options.
More information and links to the videos will follow soon, although you may well find the videos by taking a look at the SMART portal.


