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	<title>Paul Rouke - Usability Professional &#187; royal mail</title>
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	<link>http://www.paulrouke.co.uk</link>
	<description>Head of Usability at PRWD, providing a range of usability services</description>
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		<title>Royal Mail&#8217;s Ask The Expert Clinic with Paul Rouke</title>
		<link>http://www.paulrouke.co.uk/2009/05/06/royal-mails-ask-the-expert-clinic-with-paul-rouke/</link>
		<comments>http://www.paulrouke.co.uk/2009/05/06/royal-mails-ask-the-expert-clinic-with-paul-rouke/#comments</comments>
		<pubDate>Wed, 06 May 2009 10:36:51 +0000</pubDate>
		<dc:creator>Paul Rouke</dc:creator>
				<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[royal mail]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.paulrouke.co.uk/?p=298</guid>
		<description><![CDATA[I was recently contacted by the publishers of The Royal Mail&#8217;s quarterly SMART magazine to see whether I would be willing to take part in a &#8216;Ask The Expert&#8217; business clinic in their next edition. They had come to know of me having looked on the Econsultancy expert trainer team page that I feature on, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.royalmail.com/portal/rm/product2?catId=83600740&#038;mediaId=27500667"><img style="float:right; padding:10px" alt="Royal Mail logo" src="http://www.prwd.co.uk/assets/images/blog/royal-mail-logo.gif" title="Royal Mail logo" width="104" height="81" /></a><br />
I was recently contacted by the publishers of The Royal Mail&#8217;s quarterly SMART magazine to see whether I would be willing to take part in a &#8216;Ask The Expert&#8217; business clinic in their next edition. They had come to know of me having looked on the <a href="http://econsultancy.com/training/team#paul-rouke">Econsultancy expert trainer team page</a> that I feature on, with me being one of their external e-commerce trainers.</p>
<p>It would involved me providing 200 words of advice to the business <a href="http://www.justinguitar.com">Justin Guitar</a> looking for expert advice and guidance on a particular challenge or objective they have with their e-commerce business.</p>
<p>Naturally I was delighted to provide some recommendations (see below) and you can also <a href="http://www.prwd.co.uk/assets/pdf/royal-mail-business-clinic-with-paul-rouke.pdf">view the full article as a pdf </a> which includes the companies business challenges, my recommendations, plus feedback from the business owner having seen the advice I had put forward.</p>
<h3><a href="http://www.prwd.co.uk/assets/pdf/royal-mail-business-clinic-with-paul-rouke.pdf">Download the full business clinic article from Royal Mail (pdf)</a></h3>
<div class="wp-caption aligncenter" style="width: 620px"><a href="http://www.prwd.co.uk/assets/pdf/royal-mail-business-clinic-with-paul-rouke.pdf"><img alt="Paul Roukes advice on Royal Mails ask the expert clinic" src="http://www.prwd.co.uk/assets/images/blog/royal-mail-expert-clinic.jpg" title="Paul Roukes advice on Royal Mails ask the expert clinic" width="610" height="600" /></a><p class="wp-caption-text">Paul Rouke&#39;s advice on Royal Mail&#39;s ask the expert clinic</p></div>
<p>By taking part in this Ask The Expert business clinic I was then asked if I would take part in a range of &#8217;1 minute mentor sessions&#8217; on video, which provide businesses who go on to the <a href="http://www.royalmail.com/portal/rm/product2?catId=83600740&#038;mediaId=27500667">Royal Mail&#8217;s SMART portal</a> with expert tips and advice in areas such as marketing, improving conversion rates, improving efficiency, multi-channel retailing and delivery options.</p>
<p>More information and links to the videos will follow soon, although you may well find the videos by taking a look at the SMART portal. </p>
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