Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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PRWD, specialists in online user experience
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0161 918 6729

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Posts Tagged ‘SEO’

Page Titles & Descriptions - Initial Customer Experience

Wednesday, April 11th, 2007

Users clicking on a link from a search engine results page expect that the explanation of the site as shown by the search engine matches the content of the site they land on. Therefore to provide an optimal initial user experience the page title and description should accurately describe the contents of that page.

Page Titles & Descriptions for Search Engine Optimisation

As detailed in this wonderfully detailed and informed report on search engine ranking factors, by www.seomoz.org, page titles in particular play a highly significant part in ranking a site on the like of Google.

Search Engine Optimisation for PRWD Client’s

The clients that my business, PRWD, work for all benefit from the knowledge and expertise of these kinds of ranking factors which help to give the site significant and high exposure on the major search engines for non brand search queries. 2 case studies of SEO, which include the factors highlighted in the report, are for Blue Rhapsody SEO and Swift Dental SEO.