Paul Rouke - Usability Professional

Since my last post there has been a fair bit going on at PRWD, some of which I can talk about and some of which we can’t make publically available as its work through partner agencies.

Testing Testing 1, 2 3

We’ve been busy working with some of our existing clients such as Contact Packaging (selling printed tape) and new clients such as The Translation People (providing document translation services) in optimising their conversion rates through analysis and testing (split and mutli-variate).

Event Speaking

Following on from my successful and rewarding presentation at the recent How Do conference in Liverpool, Rob Knight (PRWD’s lead technical architect) has spoken at an event titled Developing With Adobe AIR, which had a keynote from Adobe. Rob’s presentation was titled Business Systems With Adobe AIR and it featured the work we’ve done with a manufacturing company to deliver a user-centered designed business system for them. We have also developed a micro-site detailing our business systems and e-commerce services for manufacturers.

Case Studies

We’ve also released a couple more case studies of some of the work we have been doing and the results we’ve had, in particular on improving online sales by 400% for one of our clients and a technical case study on using Adobe AIR for business systems.

Twittering

I’ve been twittering over the past few weeks (not consistently I hasten to add!) and along the way picking up quite a few new followers, some of which I would put in the spam category. We have also been updating the PRWD twitter account although you tell its alot younger than my personal twitter account!

Featured Supplier In Econsultancy’s User Experience Buyers Guide 2009

We were delighted to be asked to feature as one of the 26 agencies who specialise in user experience and usability in Econsultancy’s annual guide on this topic. I also spent time providing feedback on a number of questions relating to the industry, and if you download the full version you will see various quotes from myself.

I’ve just uploaded my presentation slides from yesterdays enjoyable How Do conference in Liverpool, titled ‘Speeding Up In A Slowdown’. For information you can see details of the conference and speaker line-up, including a keynote from Google.

My 35 minute presentation (shown below) focused on 3 key areas that businesses need to consider if they want to make serious improvements to their online performance, and all on working with smaller budgets than what they would have had pre-recession:

• Understanding visitors – using gorilla user testing to actually begin understanding what visitors want and why they don’t complete their objectives
• Measuring performance – its not good enough to just have analytics installed on your site, you need to be looking at goals, funnels and developing advanced segments to truly begin understanding visitor behaviour
• Testing and improving – using split testing to make continual, incremental improvements to conversion rates, click-throughs from key pages and overal website performance