Paul Rouke - Usability Professional

We have published 2 case studies of our Advanced Google Analytics training, which is a 3 hour intensive session delivered in-house for our clients.

Take a look at the Speedy Hire and VoucherSeeker case studies.

Client Testimonials

Both case studies feature client testimonials, some of which are below:

VoucherSeeker

Within 30 minutes of our 3 hours session we were sure it’d paid for itself.

Neil Ainsworth, Director

The training course on analytics provided by PRWD was excellent. It gave our team a good insight of analytics and the useful tools available. We’re more equipped with tools to analyse visitor behaviour than we were before

Duke Tanson, Director

PRWD helped me to realise the power behind Google Analytics whilst, at the same time, enabling us to understand and simplify the way we use it. Up until the course, we had all had a go at using certain parts but, mostly, without success. With the help of PWRD we will now be able to better assess and improve our sites and, in turn, their conversion rates.

Mark Dunne, Senior Affiliate Marketing Executive

Speedy Hire

I have been consistently impressed with Paul’s very practical approach to helping us improve our online offering. In the Google Analytics training session, Paul kept the training to the key areas which he felt we should focus on initially, according to our level of understanding and having taken the time to understand the needs of our business.

Shelley Kemp, Head of Marketing

Well delivered, thought provoking, providing us with useful tools.
As we develop our campaigns, web content, digital marketing programmes etc it will be good to use what has been learnt to ensure we are going out at the right times, to the right people, using the correct words and then being able to report back to the business.

Leanne Ferry, Marketing Communications Manager

Over at PRWD we have published details of our Advanced Google Analytics Training Course, and below I have provided details of what the course is about and who the course is aimed at:

Why Google Analytics Training?

Google Analytics is a free tool which is generally very simple to be installed on a website. There is an ever increasing number of websites using Google Analytics as their analytics tool of choice, but that isn’t to say businesses understand how to set-up Google Analytics correctly and how to get the most commercial value out of the statistics and reports available.

Google Analytics provides both basic and enterprise class features and functionality, but understanding what is available and what applies to individual businesses and users does not come easy.

This course, delivered in-house to ensure key stakeholders from the same company can benefit simultaneously, aims to help you and your business colleagues begin using Google Analytics effectively.

Objective

The course aims to provide you with the knowledge of how best to use Google Analytics on an on-going basis to gain the most valuable visitor insights and commercial value

What you will learn

• Personalisation – how to personalise your experience to enable you to access the most important areas for you in your specific role
• Goals and Funnels – how you should use these essential features to enable you to to track vital visitor behaviour and potential site issues
• Segmentation – how you can use segmentation to monitor specific visitor behaviour from highly targeted segments of your visitors
• Reporting – how you can create and manage reports most relevant to you and your business to help make genuine commercial decisions
• Marketing Activity Accountability – how you can best use Google Analytics to track all your marketing campaigns for full accountability
• Tips and Best Practice – essential tips and best practice on how to use your new found knowledge and expertise on an on-going basis

PLUS – Google Website Optimiser

An introduction to this essential tool and how you can use it to make continual improvements to your on-site conversion rates

Who is the training suitable for

• Offline Marketing Managers
• Online Marketing Managers
• Marketing Directors
• E-commerce Managers
• IT Managers
• Project Managers
• Marketing Assistants
• Business Analysts

Duration, delivery, location and cost

• Duration: 3 hours
• Delivery: training provided in-house for 1-10 employees
• Location: UK wide, and in particular Manchester and London
• Cost: £400 + vat (excludes reasonable expenses)

How to book

Easy, simply call us on 0161 918 6729

PRWD training clients

We have been privileged to train people working at the likes of Speedy Hire, The Scout Association, Mencap, Abbey, Yell and Pod1.

Further reading

• Case Study: In-house training for The Scout Association
• Econsultancy training course by Paul Rouke: E-commerce Usability and Best Practice

Just a short post even though if there were more hours in the day I’d be writing about quite a few key topics at the moment, with lots going on the retail space.

Having recently delivered in-house e-commerce training and on the eve of a public training course with Econsultancy, I thought I’d share a fine example of an online retailer following usability and best practice principles to drive improvements to their conversion rates and customer retention.

Enter The Boook Depository. Only a young pureplay brand, launched in 2004 and with a recent redesign in 2009, The Book Depository certainly does alot of things right when it comes to providing an enjoyable, intelligent and usable shopping experience.

A screengrab of The Book Depository website, good usability and best practice

Using our new e-commerce benchmarking application I’m looking forward to comparing how The Book Depository fair to other online book sellers. One thing is for sure though, their approach of always tackling the question “what do our customers want” has led their e-commerce experience to be a fine example of good usability and following best practice.

Which online retailers would you put forward as more examples of a great user experience?