Paul Rouke Bio

I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.

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PRWD

Usability and software development agency specialising in:

  • User Centered Design
  • Best Practice E-commerce capability, UCDCommerce
  • Business Modernisation

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PRWD, specialists in online user experience
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0161 918 6729

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Posts Tagged ‘usability evaluation’

Online Fashion 100 – From Leon Bailey-Green

Friday, June 12th, 2009

I was recently delighted to be invited by Fashshot to go along to the Online Fashion 100 event in London, on Wednesday 17th June in London.
Online Fashion 100 by Leon Bailey-Green

Online Fashion 100, in the words of Leon Bailey-Green, is:

a collection of inspirational, interesting and influential people in the online fashion industry

Just some of the names and brands that are on the list include:

Download a pdf of the complete Online Fashion 100 rundown

It’s safe to say that the event should have a real buzz about it and I’m looking forward to meeting up with some of the Online Fashion 100 select plus other movers and shakers in the fashion retail business.

How much focus do the retailers place on a good user experience?

Following my recent usability and benchmarking article on Econsultancy I’ve published another article looking at some of the pureplay and high street fashion retailers when it comes to key areas of the online customer experience and usability best practice.

Pureplay fashion brands that feature include ASOS, my-wardrobe, Net-a-porter, Koodos and The Outnet.

High street fashion brands that feature include Harvey Nichols, Miss Selfridge, Topshop, Next and New Look.

Take a look at the article and feel free to get in touch if you would like more information.

UCDcommerce :: Best Practice E-commerce Platform

Friday, November 28th, 2008

We’re recently added a new page to our main business site which you may be interested in looking at, which provides an overview of UCDcommerce, our best practice driven, user-centered e-commerce platform.

UCdcommerce from PRWD

Usability Testing and Usability Evaluations for Retailers

The new page also features links to our e-commerce research services, usability testing and usability evaluations, which can be invaluable for existing retailers who are looking to develop the business case to replatform.