I'm the user experience director at PRWD, and have 7 years commercial experience at Littlewoods Shop Direct. Delivering User Centered Design processes to improve systems and applications is what I do.
Usability and software development agency specialising in:
Thanks to this tweet by Jake Hird from Econsultancy, I’ve just had the pleasure of watching this great video about the industry I’m in. People, Technology, Content.
Turn your speakers up (a nice soundtrack is your reward) and enjoy…
As part of my presentations at Manchester Digital’s event Usability: What’s The Use?, we produced a short video explaining the importance of adopting a user-centered design approach when developing business critical software and systems.
Rather than us preaching about this subject, we decided to ask our client C&O Powder Coatings a few questions and get them to explain why user-centered design is so important for their new enterprise resource planning (ERP) system that we are developing.
Questions we asked that feature on this video are:
Comments and feedback greatly received…
The videos from my presentations from Usability: What’s The Use? are below for watching.
My presentation slides and further usability resources from the event are also available for reference.
Usability – Stripped Bear from Paul Rouke on Vimeo.
An introduction to Usability: What’s The Use? by Shaun Fensom from Manchester Digital, followed by a short primer to usability by Paul Rouke, User Experience Director at PRWD.
No matter how many job titles there are in the usability and user experience field, at least all professionals share 1 common goal…
Usability – The Importance For Internal Business Systems from Paul Rouke on Vimeo.
Paul Rouke, User Experience Director at PRWD, talks about the importance of usability for internal business systems, specifically around staff productivity and process efficiency.
The presentation touches on common barriers to staff productivity, some of the main reasons for these barriers, plus a short video of a manufacturing company who are embracing user-centered design as a way of combating the traditional software development issues on a companies productivity.
The presentation also asks business owners a few key questions, such as do you listen to your staff, do you staff waste valuable company time doing repetitive tasks, and do you know what is the on-going cost to your business if you use un-usable software systems.
Usability – The Importance for Customer Facing Websites from Paul Rouke on Vimeo.
Paul Rouke, User Experience Director at PRWD, talks about the importance of usability for businesses communicating with both new and potential customers.
Featuring a case study of how a company improved their revenue-per-employee by 95% over a 2 year period, along with some attendee participation, this 17 minute presentation touches on a wide variety of websites and activities, such as lead generation sites, information portals and search engine marketing campaigns.
Most significantly conversion rates for e-commerce websites are discussed, where usability can have a remarkable affect on a companies bottom line, if the right decisions are made in making improvements.
I’ve spent today at a really interesting event in Manchester on Surveying 2.0 – Digital Technologies, Market Intelligence and Social Media.
One fictitious video that was shown which I felt was both amusing and potentially alarming in equal measures was the following from Roger Burrows, Professor of Sociology at the University of York and programme co-ordinator for e-Society:
Perhaps my shortest post to date, but an interesting one I hope none the less!
In case you haven’t yet seen Michael Wesch’ movie’s on Web 2.0 and Information Revolution I thought it would be great to share these with you here..
With 3.6 million YouTube views and counting, it certainly provides an enlightening view of what web 2.0 means to textual data, linking people together and rethinking how we do certain things.
Following this 1st video, Michael has also released another movie entitled Information R/evolution, which provides another view of how we store, edit and share information…
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