Paul has over 15 years experience in user experience, conversion centered design and conversion optimisation. Paul has been training brands worldwide for Econsultancy since 2010, and has spoken at conferences throughout the world since 2011
Conversion Rate Optimisation
User Centred Design
Training and Speaking
PRWD are a full service conversion optimisation agency with a wide range of clients across the UK and Europe. For over 10 years PRWD have helped business become truly customer centric whilst achieving significant growth through data driven testing and optimisation
Online 8 October 2015
PRWD Reveal is an exclusive marketing optimisation event run twice a year. Learn from seven industry leading speakers as they reveal their optimisation know-how, best practices and real world examples, gained from working with some of the most progressive brands in the world.
London, UK 28-29 October 2015
‘Conversion is KING’. Paul Rouke will be on the Advisory Board alongside other industry leaders and will be speaking at this dedicated Conversion Optimisation Conference. Also look out for PRWD Optimisation Strategist Chris McCormick speaking on day two.
Now and again you see a website so different to the norm that you can’t help but be intrigued. Lings Cars reverses perfectly in to that space.
One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do.
In this video presentation Paul shares the hypotheses, designs, results and key learnings from 13 extremely varied A/B tests, from radical page redesigns to subliminal copy changes which all significantly increased conversion rate
Over 7 years worth of articles and case studies on almost ever area of user research, persuasion, user-centered design, culture change and conversion optimisation
I’ve taken a look at the updated ASOS checkout experience. It includes one change which has reduced their checkout abandonment rate by 50%.
I’ve analysed and shared the five common characteristics of businesses who are ready to use a data driven approach to generating significant growth through a conversion optimisation programme.
In this 25 minute presentation, Paul shares his experiences behind running PRWD on it’s 9th Birthday. He share’s what led him to start the business in the first place, key growth tips for other business owners and the business lessons he’s learnt throughout. This honest look back is a great way to get to know PRWD better and shows the motivations, culture and what makes PRWD so special from the words of the founder himself.
“Paul is a commercially astute conversion rate optimisation professional who truly understands how to deliver insight and results and communicate this across multiple stakeholders. He is one of the strongest communicators and clearest thinkers I have encountered in the burgeoning industry of online optimisation. Paul and the PRWD team delivered outstanding results for Sliderobes – a significant increase in leads at a lower cost per acquisition which resulted in an overall reduction in spend and cost savings. The CRO programme was transformational.|
“Paul adds a very personal touch, being constantly on hand to help and explain using his many years of experience to improve and build on conversion rate and overall user experience.”
“I engaged Paul to deliver an advanced training session on CRO for a team of people within my organisation. I found Paul to be a great trainer, the content was extremely well prepared and delivered. It was clear that Paul’s knowledge and expertise in this area is strong. What also came across is Paul’s passion for CRO. If I was in a senior Marketing role looking to instil a culture of optimisation within my organisation I would have no hesitation in working with Paul.”
“I had the pleasure of interviewing Paul. He is a knowledgeable and dynamic speaker. He has a solid understanding of testing process to optimize conversion results. If you’re looking to maximize gains on your website, look to Paul and his team at PRWD.”
“I had the chance to meet Paul at SEMdays during an usability workshop. Simply stated Paul is THE MASTER of all the e-Commerce Usability, Persuasion and Conversion best practices ever known. So, if you need an outstanding expert on usability to help you standout from the crowd, look no further.”
“I attended Usabiity and Persuasion in Ecommerce at Econsultancy London. Paul took the course and instantly came across as warm and friendly. His powerful and educated insights were matched only by his ability to listen to others and empower his audience to make valued and left field observations. Approachable and and knowledgeable I would be keen to attend further courses lead by Paul and I left the course refreshed and eager to continue his great work with my clients and colleagues.”