Paul has over 15 years experience in user experience, conversion centered design and conversion optimisation. Paul has been training brands worldwide for Econsultancy since 2010, and has spoken at conferences throughout the world since 2011
Conversion Rate Optimisation
User Centred Design
Training and Speaking
PRWD are a full service conversion optimisation agency with a wide range of clients across the UK and Europe. For over 10 years PRWD have helped business become truly customer centric whilst achieving significant growth through data driven testing and optimisation
Online 20-22 April 2015
The worlds 1st online CRO conference, with 30 global conversion experts over 3 days. Paul is delivering a talk titled “From simple to radical - exploiting the full spectrum of testing opportunities”
London, UK 29-30 April 2015
PRWD are a Gold sponsor of the conference, and as part of this Paul will be delivering a presentation in the Marketing Academy Bootcamp titled “Conversion Optimisation: Convince Your Business Of The Path To Real Growth”
Tallinn, Estonia 12-14 June 2015
Elite Camp is a 3-day traffic + conversion event, designed to make you money. It is described as having “World Class Speakers: People Who Really Know Their Shit”. Paul is joined by a who’s who of the conversion optimisation industry.
Now and again you see a website so different to the norm that you can’t help but be intrigued. Lings Cars reverses perfectly in to that space.
One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do.
In this video presentation Paul shares the hypotheses, designs, results and key learnings from 13 extremely varied A/B tests, from radical page redesigns to subliminal copy changes which all significantly increased conversion rate
Over 7 years worth of articles and case studies on almost ever area of user research, persuasion, user-centered design, culture change and conversion optimisation
I’ve taken a look at the updated ASOS checkout experience. It includes one change which has reduced their checkout abandonment rate by 50%.
Twelve months on from writing “Will 2013 be the year of conversion rate optimization?” I’d like to follow up and share some answers and stories from what we saw in 2013.
In this 25 minute presentation, Paul shares his experiences behind running PRWD on it’s 9th Birthday. He share’s what led him to start the business in the first place, key growth tips for other business owners and the business lessons he’s learnt throughout. This honest look back is a great way to get to know PRWD better and shows the motivations, culture and what makes PRWD so special from the words of the founder himself.
“Paul is a commercially astute conversion rate optimisation professional who truly understands how to deliver insight and results and communicate this across multiple stakeholders. He is one of the strongest communicators and clearest thinkers I have encountered in the burgeoning industry of online optimisation. Paul and the PRWD team delivered outstanding results for Sliderobes – a significant increase in leads at a lower cost per acquisition which resulted in an overall reduction in spend and cost savings. The CRO programme was transformational.|
“Paul adds a very personal touch, being constantly on hand to help and explain using his many years of experience to improve and build on conversion rate and overall user experience.”
“I had the chance to meet Paul at SEMdays during an usability workshop. Simply stated Paul is THE MASTER of all the e-Commerce Usability, Persuasion and Conversion best practices ever known. So, if you need an outstanding expert on usability to help you standout from the crowd, look no further.”
“I attended Usabiity and Persuasion in Ecommerce at Econsultancy London. Paul took the course and instantly came across as warm and friendly. His powerful and educated insights were matched only by his ability to listen to others and empower his audience to make valued and left field observations. Approachable and and knowledgeable I would be keen to attend further courses lead by Paul and I left the course refreshed and eager to continue his great work with my clients and colleagues.”
“I attended the Usability & Persuasion in Ecommerce at Econsultancy London with Paul as the trainer. Paul is clearly passionate and extremely knowledgeable about this subject and this definitely showed in his training making the course very enjoyable. The subject matter was well structured, with Paul’s insights on real world best practice examples and the attendees own websites making the course particularly relevant. He was extremely interested to find out our own challenges and tailoring the course to our needs, while in the process of facilitating discussions throughout the group.”