Paul is the Founder & CEO of PRWD. His 17+ years of experience in the conversion optimisation industry makes him one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.
Conversion Rate Optimisation
User Centred Design
Training and Speaking
PRWD are a full service conversion optimisation agency with a wide range of clients across the UK and Europe. For over 10 years PRWD have helped business become truly customer centric whilst achieving significant growth through data driven testing and optimisation.
London, UK 6 July 2017
Conversion Elite is packed with pure practical content with eight actionable sessions designed to turn you into a great CRO digital marketer. There is no nonsense and there are definitely no sales pitches. If you want to improve your skills and knowledge, discover the best conversion rate optimisation tools and and become a finely tuned CRO machine, then Conversion Elite is for you.
Over nine years worth of articles and case studies covering user research, persuasion, user-centered design, business growth and culture change, and conversion optimisation.
I’ve highlighted the four critical areas a business needs to crack in order to gain long-term growth through optimisation.
I run a conversion optimisation agency and we have never run a MVT. Why?
I explain why you want to swap out your vanity metrics for sanity metrics in conversion optimisation
Times are changing. The C-Suite has to acknowledge that savvier investment needs to be made to ensure the online experience is a knockout.
In this article I review the phenomenal ecommerce experience that is AO.com
This book is the result of strategically inserting straws into the brains of the biggest CRO experts in the world, and only taking the choicest bits of their wisdom.
In this 25 minute presentation, Paul shares his experiences behind running PRWD on it’s 9th Birthday. He share’s what led him to start the business in the first place, key growth tips for other business owners and the business lessons he’s learnt throughout. This honest look back is a great way to get to know PRWD better and shows the motivations, culture and what makes PRWD so special from the words of the founder himself.
“I first met Paul in 2015 when I attended the econsultancy course he delivers “Conversion Optimisation - How to deliver digital Growth” . What impressed me about Paul was his ability to explain in a clear and concise way the benefits of setting up and running a data driven, user centered testing programme at any company whether it sells insurance, clothing or cinema tickets.
Paul is very knowledgeable and what resonated with me was the fact that he had practitioner knowledge which was illustrated by a number of real life case studies he used within his course material as opposed to talking solely about theory which can be picked up from numerous blogs.
I enjoyed meeting Paul and learning from him and would not hesitate recommending the 2 econsultancy courses Paul runs as there are tips you gain from them which can be applied at your business the next day whether its defining your testing strategy or on a more tactical basis optimising your landing pages, and checkouts.”
“I started working with Paul and PRWD right at the start of my career. It was the most intense learning experience I’ve had, and it inspired the way that I do marketing to this day.
Paul and his team focused on dramatically growing the business through customer insight and marketing intelligence. It wasn’t about a quick set of tactics; it was about building a carefully thought-out, creative road map of changes that made big strategic impacts to the business. I would recommend PRWD and their marketing ethos to any organisation looking to take their business to the next level.”
“If you are in the UK and are serious about Conversion Rate Optimisation or Usability you already know Paul; his reputation,hard earned, speaks for itself.
Personally, I’ve had the pleasure of knowing Paul for a number of years and am lucky enough to have worked with him and PRWD for several years on both CRO and usability projects. As the driving force behind PRWD, Paul brings a level of passion for his craft that is simply staggering and has delivered results that are equally impressive.
It’s a rare pleasure to work with a true thought leader in their field. I’m grateful to have had that opportunity working with Paul.”
“Paul was at Elite Camp 2016, not just attending but also speaking. He was the opening keynote speaker and with a reason. He spoke about mindset, not only for us during our work but it also got us in the right mindset for the entire Elite Camp.
Furthermore I was one of the lucky ones to receive a copy of ” The growth strategy thats being ignored”, a great book where he picked the minds of the CRO industry’s leaders. A must read for anyone who has anything to do with CRO.”
“I’ve been fortunate enough to work with Paul and PRWD on a number of projects over several years with different businesses. Paul has truly expert knowledge of the CRO and UX landscape which has allowed him to build a fantastic team at PRWD; it’s been great to see the growth from just a couple of people when I first worked with Paul to the sizeable team they have today. The results from the most recent project I managed with PRWD were outstanding and I very much look forward to working with Paul and the team again in future.”
I met Paul at Digital Elite Camp 2016 where he gave a very inspiring talk. Rather than talking about CRO tactics and tips, what most speakers covered, Paul decided to take a different approach; he spoke about mindset, and how important this aspact in our line of work is. He inspired me, and many with me, to keep on developing myself and, which was my key learning from his talk, BE THE CHANGE. Thanks Paul.
“I attended an Ecommerce Usability & Persuasion Econsultancy course led by Paul recently and felt that he not only balanced teaching, facilitating discussion and tailoring course content to suit the attendees extremely well but his insight and wealth of experience in usability and online optimisation techniques is fantastic.
He married recent, real-world case studies with activities that allowed us to relate that to our own businesses, identifying problem areas and pinch-points to create a set of hypotheses and tests to take away and be able to present these at an executive level.
Paul is also a down-to-Earth, friendly guy with a great personality and I hope the opportunity arises to work together in the future.”
“Paul is a commercially astute conversion rate optimisation professional who truly understands how to deliver insight and results and communicate this across multiple stakeholders. He is one of the strongest communicators and clearest thinkers I have encountered in the burgeoning industry of online optimisation. Paul and the PRWD team delivered outstanding results for Sliderobes – a significant increase in leads at a lower cost per acquisition which resulted in an overall reduction in spend and cost savings. The CRO programme was transformational.”
“Paul adds a very personal touch, being constantly on hand to help and explain using his many years of experience to improve and build on conversion rate and overall user experience.”
“I engaged Paul to deliver an advanced training session on CRO for a team of people within my organisation. I found Paul to be a great trainer, the content was extremely well prepared and delivered. It was clear that Paul’s knowledge and expertise in this area is strong. What also came across is Paul’s passion for CRO. If I was in a senior Marketing role looking to instil a culture of optimisation within my organisation I would have no hesitation in working with Paul.”
“I had the pleasure of interviewing Paul. He is a knowledgeable and dynamic speaker. He has a solid understanding of testing process to optimize conversion results. If you’re looking to maximize gains on your website, look to Paul and his team at PRWD.”
“I had the chance to meet Paul at SEMdays during an usability workshop. Simply stated Paul is THE MASTER of all the e-Commerce Usability, Persuasion and Conversion best practices ever known. So, if you need an outstanding expert on usability to help you standout from the crowd, look no further.”
“I attended Usabiity and Persuasion in Ecommerce at Econsultancy London. Paul took the course and instantly came across as warm and friendly. His powerful and educated insights were matched only by his ability to listen to others and empower his audience to make valued and left field observations. Approachable and and knowledgeable I would be keen to attend further courses lead by Paul and I left the course refreshed and eager to continue his great work with my clients and colleagues.”
“I was at Elite Camp 2016 where Paul was the first speaker. He was a truly inspiring start to the event! I somewhat recognised myself from his examples and got scared that maybe I’m the douche that stops people from moving forward.
So, after his speech I had a great talk with with Paul where he:
1. helped me get over my fears.
2. gave me ideas about what and how to do things better.
3. taught me how to be more positive.
4. showed me how to improve myself.
Thank you, Paul! Our conversation was really eye-opening for me personally and your performance gave Elite Camp a positive vibe that really carried the whole event.
Hope to see you again next year.”
“Paul is pushing the message that Conversion Optimisation requires detailed processes and user research in order to succeed as profession.
He is a passionate public speaker with measured insights and a clear purpose.
I recommend Paul and his company PRWD for anyone looking to get the biggest CRO gains.”
“I heard Paul speak at Digital Elite Camp 2016. It was effortless, inspiring and thoughtful. The talk touched something more than the subject that stuck with me, being humble and as a person trying to “be the change”. To excel in those areas creates a better world. If you need a speaker, I can surely recommend Paul!”