Client Spotlight

“Working with PRWD has been invaluable.
Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently”

Paul McDermott, Head of E-Commerce at Speedo International


What I Do Keep Updated Is…


One look at the dates on my posts on this blog and you’ll see that I’m not exactly keeping things updated around here.

Thankfully I can report that I’m actually keeping busy and very much off the streets, and its on these following links that you can see what I’m currently up to and how my usability & conversion consultancy PRWD is progressing…

Brands we are working with at PRWD in 2012 and beyond

We’re keeping very busy over at PRWD and here is a list of some of our major clients in 2012 and going in to 2013…

  • Speedo
  • AllSaints
  • Molton Brown
  • Lakeland
  • Monsoon Accessorize
  • Footasylum
  • Bank of America
  • Visit Manchester
  • Manchester Central
  • British Cycling
  • Hitachi Consulting
  • Give as you Live
  • Stella McCartney
  • Pentland Brands
  • Econsultancy

Yep we’re damn proud of this list, and we certainly plan to ‘keep ‘em coming’ during 2013 and beyond.

Speaking on E-commerce at Conversion Conference London


For those of you considering attending Conversion Conference London, I wanted to share 6 reasons to attend what should be a fantastic, insightful and engaging 2 days.

I have been privileged to be on the advisory board for the conference as well as presenting at 2 of the sessions, on e-commerce best practice and rapid fire live page critiques.

Read on to find out more about this 2 day conversion conference.

Conversion Conference logo

1) Confessions of a Conversion Rate Optimiser – Bryan Eisenberg (Conversion Guru!)

With three best-selling books and more than 15 years of conversion optimisation experience under his belt, Bryan Eisenberg is legendary for his work is persuasion architecture, persona development and conversion rate optimisation. In this tell-all keynote, he reveals the intimate secrets that few insiders ever get to hear.

Glimpse into the history of CRO and understand what will happen to this discipline in the future. Learn from almost two decades of successes and failures — why Bryan thinks most marketers are still in the dark ages in terms of conversion and testing, and how his simple three-step formula has streamlined the testing process for some of the most successful companies on the web.

If time permits, we put Bryan in the hotseat when he opens up the session for a no-holds-barred question and answer period that could transform the way you think about online marketing.

2) Mobile & Realtime Optimisation – Amy Africa (Eight by Eight)

Why is your established online strategy not transferring well to mobile? What are the important factors (and what aren’t) in determining how to increase your mobile conversions? What delivers results, how do you deal with “abandons” and save up to 60% of them? What should you be tracking? For anyone currently active in mobile, or planning to be, this is a keynote session you ordering viagra online legal really cannot afford to miss. You’ll hear why your mobile conversion strategy has to be different and pick up the tips and tricks you need to put it in place.

3) Praxeology – Lessons from a lost science – Rory Sutherland (Ogilvy)

Advertising and communication has changed immeasurably over the last twenty years. But our tools for understanding people and brands remain largely trapped in the 1970s – if that. Can a missing science fill in some of the gaping gaps in our knowledge?

4) E-commerce Best Practices – Paul Rouke (PRWD) & Stephen Pavlovich (Conversion Factory)

How do you design your ecommerce website to persuade more visitors to convert? What guidelines should be followed when designing product and category pages? Learn guiding principles for making changes to your ecommerce website that will significantly increase your conversion rate.

5) Rapid Fire Landing Page Critiques – Paul Rouke (PRWD), Stephen Pavlovich (Conversion Factory) & Rob Jackson (Conversion Thursday)

Your landing page stinks – it’s just a question of degree. Bring your URL and our experts will give you some quick and actionable tips to immediately improve performance. Guaranteed to be an educational and entertaining session.

6) Plus lots more engaging and insightful sessions

Along with these 5 reasons to attend, take a look at the day 1 and day 2 agenda to see what other sessions are on which may interest you.

Use #ConvCon to follow the conference live

If you are unable to attend you may want to keep any eye on the #ConvCon twitter hashtag which I expect will be getting used extensively during the course of the 2 days.

Further resources on conversion optimisation

If you are looking for more resources on usability and conversion optimisation, view my up-to-date list of articles, case studies and presentations – Conversion Optimisation Resources

What you’ll find here is:

  • Usability & conversion optimisation articles for lead generation
  • Usability & conversion optimisation articles for e-commerce
  • Tools that you can use to monitor & improve your website
  • Conversion rate optimisation case studies
  • inks to presentations & slides from events & conferences

Thanks for reading, and I hope to see you at the conference!

How to present like Dave Coplin


Yesterday at FutureCommerce 2011, I had the ‘simple’ task of presenting straight after Dave Coplin, Search Evangalist at Microsoft. I say simple with a touch of sarcasm, based on the fact that Dave is THE best presenter I have ever had the pleasure of listening to and watching.

Following Dave’s presentation I felt compelled to write up what I felt are some of the key ingredients to how Dave does his stuff. So here goes…

  1. Roam around the stage
  2. Use plenty of single image slides
  3. Tell real life stories
  4. Reference things that have driven you on
  5. Know your content inside out
  6. Don’t conform to the usual presentation style/delivery
  7. Engage the audience
  8. Take the piss with some of your content (particularly data & graphs)
  9. Use clever, striking photos, not the usual stock photography crap
  10. Don’t take yourself too seriously
  11. Grow your hair

I chatted to Dave after my presentation, and he was upfront in saying that he presents very regularly, although doing something regularly doesn’t necessarilly mean you’ll become a master in it – but Dave sure has in my opinion.

Anyway, you can follow Dave on Twitter and read more about him on his blog and his Linkedin profile.

Right I’m off to grow my hair…

Conversion Thursday Lands in Manchester


Thursday 24th April 2011 marks the 1st Conversion Thursday event to be run in Manchester, and I am delighted to be the first person providing a presentation. My talk is titled “Increasing basket to checkout conversions: the ASOS way

What is Conversion Thursday?

Conversion Thursday Manchester is an inspiring and exciting bi-monthly networking event that centres around online conversion and web optimisation. Conversion Thursday is already held in six cities across Europe, having begun in Barcelona. We hold the events at comfortable and relaxing venues that provide the perfect setting for debate and discussion of the important issues in online conversion and marketing.

The evening begins with a brief round-table discussion about recent events in the digital arena, then we have an interactive quiz (with prizes for the best team), before moving on to our main presentation of the evening. After the presentation, people are welcome to hang around for another drink and network with other attendees.

Who is it for?

Conversion Thursday is open to anyone interested in improving the web and increasing online business, including online marketeers, conversion and SEO/PPC experts, and web analysts. This free event is a fantastic opportunity to meet like-minded professionals, and build long-lasting relationships within the industry.

Conversion Thursday is sponsored by Applied Web Analytics and Elisa DBI.

When and where?


My Usability and UX 101 Talk in Manchester – 10th Feb


I have now added my slides to the bottom of this post, plus here is a link to a range of usability and conversion optimisation best practice articles.

Details are below of an upcoming event I’m talking at, at MMU in Manchester. I must say I’m really looking forward to it, and there should hopefully be quite a large number of people attending.

“Usability & User Experience 101″

  • When: Thursday, February 10, 2011 from 5:00 PM – 7:00 PM (GMT)
  • Where: Michael E. Porter Lecture Theatre, MMU Business School, Aytoun Street, M1 3GH Manchester
  • Who with: Paul Rouke, Head of Usability at PRWD
  • Twitter Hashtag: #UX101
  • Register for FREE:

Event Overview

In this event, Paul will introduce you to usability and user experience, and provide you with a range of insights, tips and best practice that can be used when working on web projects.

The talk will cover key site areas such as homepages, landing pages and enquiry pages, and will include time for questions both during and after the talk.

You’re encouraged to tweet about the talk before, during and after, using the hashtag #UX101.

Presentation Slides

About Paul Rouke

Paul is Head of Usability and founder of PRWD, a Manchester based usability consultancy who help businesses generate more leads and more sales from their websites.

Paul is a usability consultant, trainer and speaker who absolutely loves sharing tips, advice and customer insights to SME’s through to blue chip companies on how they can improve their usability and on-site conversion rates.

Paul works with a range of well known and respected brands including Speedo International, Lakeland, JD Williams, Econsultancy, Smart Insights (run by Dr Dave Chaffey), The Royal Mail and The Scout Association who all recognise the increased sales and profit they can gain by investing in improved on-site usability to improve their conversion rates.

Paul is one of Econsultancy’s well respected training team, and he delivers two courses, Usability and User Experience and E-commerce Usability and Best Practice. Paul also writes articles for Econsultancy’s award winning blog, sharing tips, advice and recommendations.

In addition to working with Econsultancy, Smart Insights co-founder Dr Dave Chaffey brought Paul in to be the expert commentator on usability and conversion optimisation for Smart Insights, a digital portal and consultancy who provide advice and software to help businesses succeed online.

Paul’s business PRWD also has a usability blog sharing tips and advice and company news. You can follow Paul on Twitter for his latest insights, links and commentary on all things usability and conversion optimisation, or if you prefer you connect through Linked In.