Introducing Become Customer-Centric

In March 2021 I co-founded “Become Customer-Centric” with Paul Postance, who like me has worked in the digital industry for 20 years. Where our experiences complement each other is Paul has always worked in-house, where I have spent the last 16 years working agency-side with my agency PRWD.

Paul Rouke

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  • 20 years experience working in digital

  • 18 years experience in customer-centricity

  • 10 years experience in CRO

  • Trainer & consultant for Google Digital Garage

  • Lecturer at MMU Business School in Customer-Centricity

  • Ran PRWD for 16 years, working with brands including Nike, Red Bull, Allianz Worldwide, Booking.com

Paul Postance

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  • Over 20 years experience working in digital

  • Senior-level digital transformation specialist

  • Omnichannel senior-level specialist

  • £60m+ retail sales growth at Very Group (Shop Direct)

  • Creates & leads teams to commercial success

    Held senior-level roles at brands including Very Group, EE, Virgin Media and Thomas Cook

 

The Re-invented HiPPO

In 2016 I shared the re-invented HiPPO - transforming something that often within businesses epitomises negative behavioural traits such as egotism, arrogance and cowardice, in to a beacon of positivity. It is something Adobe started to champion a few months later.

Humility, Integrity, Passion, Positivity, Open-mindedness

In this “Be the change” keynote talk I did in in 2016 at Digital Elite Camp, I talk about the importance of us living by the re-invented HiPPO characteristics if we really want to make a difference in our companies and in the world.